Greedy Loss Prevention in Economic Decision-Making
While greed is typically associated with self-promotion, the current paper identifies a novel area for greed research: loss prevention. Three studies show that a prevention focus is an essential part of dispositional greed, which causes individuals to be more loss averse and even overpay to insure against losing.
Goedele Krekels and Mario Pandelaere (2014) ,"Greedy Loss Prevention in Economic Decision-Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 184-188.
Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
NA - Advances in Consumer Research Volume 42 | 2014
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