Greedy Loss Prevention in Economic Decision-Making

While greed is typically associated with self-promotion, the current paper identifies a novel area for greed research: loss prevention. Three studies show that a prevention focus is an essential part of dispositional greed, which causes individuals to be more loss averse and even overpay to insure against losing.



Citation:

Goedele Krekels and Mario Pandelaere (2014) ,"Greedy Loss Prevention in Economic Decision-Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 184-188.

Authors

Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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