The Effects of Construal Level Over Time
This research examines the moderating effect of the passage of time on construal level. Prior research treats construal level as a static concept. We find that with the passage of time, prior construal level results can be reversed, as this time allows individuals to think even more abstractly or concretely.
Frank May and Pryiali Rajagopal (2014) ,"The Effects of Construal Level Over Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 606-607.
Frank May, Pamplin College of Business, Virginia Tech USA
Pryiali Rajagopal, University of South Carolina, USA
NA - Advances in Consumer Research Volume 42 | 2014
Consumer’s Local-Global Identity and Price-Quality Associations
Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA