Probabilistic Scarcity: Processing Disfluency Increases Attractiveness By Reducing Subjective Probability

We find that processing disfluency (vs. fluency) increases attractiveness by reducing subjective probability. The proposed effect fails to arise when the true source of disfluency is revealed (Study 1), and the directional ambiguity in the interpretation of numerical probabilities is reduced either naturally (Study 2) or experimentally (Study 3).


Baler Bilgin and Nükhet Agar (2014) ,"Probabilistic Scarcity: Processing Disfluency Increases Attractiveness By Reducing Subjective Probability", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 419-420.


Baler Bilgin, Koc University, Turkey
Nükhet Agar, Koc University, Turkey


NA - Advances in Consumer Research Volume 42 | 2014

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