The Mere Presence of a Photo on a Product Label Can Change Taste Perception

Do photos on product labels affect the perceived taste of the product? With a photo, consumers were more likely to think a wine was better quality, and report it tasted better. These findings fit with the idea that consumers use conceptual fluency as a metacognitive cue to evaluate taste.



Citation:

Antonia Mantonakis, Brittany Cardwell, Randi Beckett, Eryn Newman, and Maryanne Garry (2014) ,"The Mere Presence of a Photo on a Product Label Can Change Taste Perception", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 799-799.

Authors

Antonia Mantonakis, Goodman School of Business, Brock University, Canada
Brittany Cardwell, Victoria University, New Zealand
Randi Beckett, Psychology, Brock University, Canada
Eryn Newman, Victoria University, New Zealand
Maryanne Garry, Victoria University, New Zealand



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More

Featured

Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.