Shorter Physical Distance Makes an Event Seem More Likely to Be True

People’s physical proximity to a stimulus has positive effects on their perceptions that the content of the stimuli is valid. Thus, it influences estimates that (a) a movie portrays reality, (b) the content of a lecture is valid, (c) one will win a computerized lottery, and advertising claims are true.



Citation:

Yanli Jia, Yunhui Huang, and Robert Wyer (2014) ,"Shorter Physical Distance Makes an Event Seem More Likely to Be True ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 526-528.

Authors

Yanli Jia, Chinese University of Hong Kong, China
Yunhui Huang, Nanjing University, China
Robert Wyer, Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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