The Influence of Belief-Consistent Nutrition Information on Food Consumption
This research examines the effect of nutrition information that is consistent with consumers' category-based beliefs. Consumption decisions, for either healthy or unhealthy foods, are not materially influenced by belief-consistent nutrition information (Study 1). However, after having chosen either a healthy or an unhealthy item, a subsequent decision regarding indulgent food is indeed affected by the prior presence of belief-consistent nutrition information (Study 2). Specifically, people who had made a healthy [unhealthy] choice in the presence of calorie information were less [more] likely to want to indulge afterwards.
Ga-Eun (Grace) Oh, Young Eun Huh, and Anirban Mukhopadhyay (2014) ,"The Influence of Belief-Consistent Nutrition Information on Food Consumption ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 802-802.
Ga-Eun (Grace) Oh, Hong Kong University of Science and Technology
Young Eun Huh, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology
NA - Advances in Consumer Research Volume 42 | 2014
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