Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers

Low-to-moderate physical activity is often labeled ‘fat-burning.’ We show that fat-burning (vs. endurance) exercise labels increase immediate post-exercise food intake in self-imposed exercisers, that is, individuals with low behavioral regulation, high psychological distress, high fatigue levels, and low positive well-being when exercising, but not in individuals with high behavioral regulation.


Navina Fenzl, Katja Bartsch, and Joerg Koenigstorfer (2014) ,"Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 471-472.


Navina Fenzl, Technische Universität München, Germany
Katja Bartsch, Technische Universität München, Germany
Joerg Koenigstorfer, Technische Universität München, Germany


NA - Advances in Consumer Research Volume 42 | 2014

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