Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers

Low-to-moderate physical activity is often labeled ‘fat-burning.’ We show that fat-burning (vs. endurance) exercise labels increase immediate post-exercise food intake in self-imposed exercisers, that is, individuals with low behavioral regulation, high psychological distress, high fatigue levels, and low positive well-being when exercising, but not in individuals with high behavioral regulation.



Citation:

Navina Fenzl, Katja Bartsch, and Joerg Koenigstorfer (2014) ,"Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 471-472.

Authors

Navina Fenzl, Technische Universität München, Germany
Katja Bartsch, Technische Universität München, Germany
Joerg Koenigstorfer, Technische Universität München, Germany



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Featured

Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.