When Calorie Information Does and Does Not Impact Consumers’ Food Choices

We examine when and why calorie information fails to decrease calories ordered. We show that licensing cues cause some consumers to be less sensitive to calorie information. We also show that adding a per-meal calorie guideline ironically leads some consumers to be more interested in higher-calorie foods than lower-calorie foods.


Steven Dallas, Peggy Liu, and Tanya Chartrand (2014) ,"When Calorie Information Does and Does Not Impact Consumers’ Food Choices", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 451-452.


Steven Dallas, New York University, USA
Peggy Liu, Duke University, USA
Tanya Chartrand, Duke University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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