When Calorie Information Does and Does Not Impact Consumers’ Food Choices
We examine when and why calorie information fails to decrease calories ordered. We show that licensing cues cause some consumers to be less sensitive to calorie information. We also show that adding a per-meal calorie guideline ironically leads some consumers to be more interested in higher-calorie foods than lower-calorie foods.
Citation:
Steven Dallas, Peggy Liu, and Tanya Chartrand (2014) ,"When Calorie Information Does and Does Not Impact Consumers’ Food Choices", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 451-452.
Authors
Steven Dallas, New York University, USA
Peggy Liu, Duke University, USA
Tanya Chartrand, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Featured
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
Featured
F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation
Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná