Contingent Match Incentives Increase One-Time and Recurring Donations

We propose a new means by which non-profits can induce donors to give today and commit to future giving: contingent match incentives. Across three experiments, we document that making matching contingent on the percentage of others who upgrade to recurring donations increases donors’ likelihood of committing to recurring donations.



Citation:

Lalin Anik, Michael I. Norton, and Dan Ariely (2014) ,"Contingent Match Incentives Increase One-Time and Recurring Donations", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 12-16.

Authors

Lalin Anik, Duke University, USA
Michael I. Norton, Harvard Business School, USA
Dan Ariely, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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