Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions
In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.
Citation:
Ezgi Merdin, Gulen Sarial Abi, Zeynep Gurhan Canli, and Kathleen D. Vohs (2014) ,"Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 610-611.
Authors
Ezgi Merdin, Bogazici University, Turkey
Gulen Sarial Abi, Bocconi University, Italy
Zeynep Gurhan Canli, Koc University, Turkey
Kathleen D. Vohs, University of Minnesota, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University
Featured
Show Me More! Powerlessness Drives Variety Seeking
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA