Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.



Citation:

Ezgi Merdin, Gulen Sarial Abi, Zeynep Gurhan Canli, and Kathleen D. Vohs (2014) ,"Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 610-611.

Authors

Ezgi Merdin, Bogazici University, Turkey
Gulen Sarial Abi, Bocconi University, Italy
Zeynep Gurhan Canli, Koc University, Turkey
Kathleen D. Vohs, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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