Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data

This study examines scented product development by proposing a scented product typology, and by empirically assessing whether firms’ scented product assortments match consumers’ expectations and preferences. We find that extant scented product assortments are heterogeneous and that consumers’ scented product assortment expectations match firms’ assortments, but consumer preferences do not.



Citation:

Hua Meng, César Zamudio, and Robert Jewell (2014) ,"Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 800-800.

Authors

Hua Meng, Kent State University, USA
César Zamudio, Kent State University, USA
Robert Jewell, Kent State University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry

Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA

Read More

Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.