Looking Ahead Or Looking Back: Current Evaluations and the Psychological Connectedness to a Temporal Self

Building on research showing consumers evaluate products they own more favorably, across three studies we find that consumers’ evaluation of a product they will own in the future or had owned in the past depends on the extent to which they feel connected with their future or past self respectively.



Citation:

Meng Zhang and Pankaj Aggarwal (2014) ,"Looking Ahead Or Looking Back: Current Evaluations and the Psychological Connectedness to a Temporal Self", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 752-753.

Authors

Meng Zhang, Chinese University of Hong Kong, China
Pankaj Aggarwal, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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