Shared Decision Making and Power in Relationships

One might think that by making all of the choices in a relationship one would perceive greater power. Instead, we find that shared decision making leads to greater perceptions of power. Our theory posits that shared decision making combines an individual’s influence plus partner’s interest, two necessary components of power.


Danielle J. Brick, Tanya L. Chartrand, and Gavan J. Fitzsimons (2014) ,"Shared Decision Making and Power in Relationships", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 47-52.


Danielle J. Brick, Duke University, USA
Tanya L. Chartrand, Duke University, USA
Gavan J. Fitzsimons, Duke University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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