When Choosing For Others Is More Fun (And Less Depleting) Than Choosing For the Self
We found choosing for others is less depleting than choosing for the self across three measures of depletion: preference for status-quo; motivation to pursue an undesirable activity; and task persistence. Moreover, we found an interaction illustrating that choosing for others is less depleting among self-oriented, than among other-oriented, decision makers.
Evan Polman and Kathleen Vohs (2014) ,"When Choosing For Others Is More Fun (And Less Depleting) Than Choosing For the Self", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 47-52.
Evan Polman, University of Wisconsin - Madison, USA
Kathleen Vohs, University of Minnesota, USA
NA - Advances in Consumer Research Volume 42 | 2014
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