Choosing Variety For Shared Consumption
Consumption experiences are often shared, yet little is known about how consumers make choices for shared consumption. This research identifies a novel factor – relationship length – that shapes such choices. Four studies demonstrate that consumers choose more variety, and prefer more varied shared experiences, when their relationships are short versus long.
Jordan Etkin (2014) ,"Choosing Variety For Shared Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 47-52.
Jordan Etkin, Duke University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia