Choosing Variety For Shared Consumption

Consumption experiences are often shared, yet little is known about how consumers make choices for shared consumption. This research identifies a novel factor – relationship length – that shapes such choices. Four studies demonstrate that consumers choose more variety, and prefer more varied shared experiences, when their relationships are short versus long.



Citation:

Jordan Etkin (2014) ,"Choosing Variety For Shared Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 47-52.

Authors

Jordan Etkin, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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