The ‘Partners-In-Crime’ and the ‘Lone Wolf’: Comparing the Unethical Behaviors of Dyads and Individuals

Are people more unethical when they make decisions jointly in a dyad versus alone? People intuit that joint ethical violations lead to social bonding. Thus, dyads behave more unethically than individuals only when social bonding is needed. Interestingly, results suggest that "partnering-in-crime" may not generate social bonding for all individuals.


Hristina Dzhogleva Nikolova, Cait Poyner Lamberton, and Nicole Verrochi Coleman (2014) ,"The ‘Partners-In-Crime’ and the ‘Lone Wolf’: Comparing the Unethical Behaviors of Dyads and Individuals", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 47-52.


Hristina Dzhogleva Nikolova, Boston College, USA
Cait Poyner Lamberton, University of Pittsburgh, USA
Nicole Verrochi Coleman, University of Pittsburgh, USA


NA - Advances in Consumer Research Volume 42 | 2014

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