Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior

The purpose of this research is to explore what factors contribute to elderly consumers’ internet connection-abled mobile devices game playing behavior. “Digital literacy” is incorporated into a modified flow model as a moderating factor. 102 elderly mobile users filled out the survey. Findings’ implications to literature and practices are discussed.



Citation:

Annie Chen and Norman Peng (2014) ,"Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.

Authors

Annie Chen, University of Westminster
Norman Peng, University of Westminster



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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