Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior

The purpose of this research is to explore what factors contribute to elderly consumers’ internet connection-abled mobile devices game playing behavior. “Digital literacy” is incorporated into a modified flow model as a moderating factor. 102 elderly mobile users filled out the survey. Findings’ implications to literature and practices are discussed.


Annie Chen and Norman Peng (2014) ,"Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.


Annie Chen, University of Westminster
Norman Peng, University of Westminster


NA - Advances in Consumer Research Volume 42 | 2014

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