Behavioral Versus Goal Modeling: When Exposure to Helping Models Decreases Helping
We examine whether observing a helping behavior leads to more (or less) helping depending on the goal underlying that behavior. Participants in our studies became less altruistic upon observing a helping behavior that was assumed to be driven by self-interest. Furthermore, this effect was moderated by independent self-construal.
Ioannis Evangelidis and Francesca Righetti (2014) ,"Behavioral Versus Goal Modeling: When Exposure to Helping Models Decreases Helping", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 465-465.
Ioannis Evangelidis, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands
Francesca Righetti, Department of Social Psychology, VU University Amsterdam, the Netherlands
NA - Advances in Consumer Research Volume 42 | 2014
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD
K12. Use language to change people’s mind: The persuasive power of online marketing communications
Xun He, Katholieke University Leuven, Belgium
Barbara Briers, Vlerick Business School
Luk Warlop, Norwegian School of Management, Norway
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA