How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs
This research introduces benefit distribution, defined as the degree to which receipt of benefits (e.g., loyalty program rewards) is coupled with a goal’s end state. Altering benefit distribution influences the effect of progress upon goal perseverance and attitudes toward the offering firm. Psychological mechanisms and theoretical implications are discussed.
Aaron Garvey (2014) ,"How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 488-489.
Aaron Garvey, University of Kentucky, USA
NA - Advances in Consumer Research Volume 42 | 2014
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA