How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs

This research introduces benefit distribution, defined as the degree to which receipt of benefits (e.g., loyalty program rewards) is coupled with a goal’s end state. Altering benefit distribution influences the effect of progress upon goal perseverance and attitudes toward the offering firm. Psychological mechanisms and theoretical implications are discussed.



Citation:

Aaron Garvey (2014) ,"How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 488-489.

Authors

Aaron Garvey, University of Kentucky, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.