How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs
This research introduces benefit distribution, defined as the degree to which receipt of benefits (e.g., loyalty program rewards) is coupled with a goal’s end state. Altering benefit distribution influences the effect of progress upon goal perseverance and attitudes toward the offering firm. Psychological mechanisms and theoretical implications are discussed.
Aaron Garvey (2014) ,"How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 488-489.
Aaron Garvey, University of Kentucky, USA
NA - Advances in Consumer Research Volume 42 | 2014
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
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Michel Tuan Pham, Columbia University, USA
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David Dubois, INSEAD, France
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