Monetary Participation in New Product Development
Crowdfunding refers to the monetary side of consumer participation in new product development. To offer a better understanding of why and how consumers involve into the co-production of products, this research develops a categorization of crowdfunders. Based on the analysis of 26 interviews, three profiles have been drawn.
Citation:
Benjamin Boeuf and François Durivage (2014) ,"Monetary Participation in New Product Development", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 773-773.
Authors
Benjamin Boeuf, HEC Montreal, Canada
François Durivage, Université de Montréal, Canada
Volume
NA - Advances in Consumer Research Volume 42 | 2014
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