Monetary Participation in New Product Development

Crowdfunding refers to the monetary side of consumer participation in new product development. To offer a better understanding of why and how consumers involve into the co-production of products, this research develops a categorization of crowdfunders. Based on the analysis of 26 interviews, three profiles have been drawn.



Citation:

Benjamin Boeuf and François Durivage (2014) ,"Monetary Participation in New Product Development", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 773-773.

Authors

Benjamin Boeuf, HEC Montreal, Canada
François Durivage, Université de Montréal, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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