I Need Your Accompany: Low Temperature Promotes Preference Toward Anthropomorphized Products

Two studies find that low temperature cause people to prefer anthropomorphized products, especially when the possession-self link is high. Moreover, we also find that need for affiliation mediate this relationship. This research contributes to the literature by bridging anthropomorphism and embodied cognition literature, and provides new practical and theoretical insights.


Chun-Ming Yang, Wen-Hsien Huang, and Pei-Wen Fu (2014) ,"I Need Your Accompany: Low Temperature Promotes Preference Toward Anthropomorphized Products", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 818-818.


Chun-Ming Yang, Ming Chuan University, Taiwan
Wen-Hsien Huang, National Chung Hsing University, Taiwan
Pei-Wen Fu, National Sun Yat-Sen University, Taiwan


NA - Advances in Consumer Research Volume 42 | 2014

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