Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?

Implicit measures of cognition are most useful for predicting addictive consumption behaviors that are hard to resist. In this study, we assessed the extent to which response time measures of reward and relief outcome expectancies associated with gambling predict gambling behavior.


Yi Sunghwan, Stewart Melissa, Pamela Collins, and Sherry H. Stewart (2014) ,"Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 812-812.


Yi Sunghwan, Univesty of Guelph, Canada
Stewart Melissa, Dalhousie University, Canada
Pamela Collins, Dalhousie University, Canada
Sherry H. Stewart, Dalhousie University, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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