Material Words: How Sharing Material and Experiential Purchases With Others Influences Self-Esteem

Consumers frequently share stories about positive and negative material and experiential purchases. We examine how sharing about these purchases using different language influences self-esteem. We find that sharing about negative experiential and positive material purchases decreases consumers’ self-esteem, though this effect is attenuated when consumers use explaining language in sharing.


Sarah G. Moore (2014) ,"Material Words: How Sharing Material and Experiential Purchases With Others Influences Self-Esteem", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 101-105.


Sarah G. Moore, University of Alberta, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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