Material Words: How Sharing Material and Experiential Purchases With Others Influences Self-Esteem
Consumers frequently share stories about positive and negative material and experiential purchases. We examine how sharing about these purchases using different language influences self-esteem. We find that sharing about negative experiential and positive material purchases decreases consumers’ self-esteem, though this effect is attenuated when consumers use explaining language in sharing.
Sarah G. Moore (2014) ,"Material Words: How Sharing Material and Experiential Purchases With Others Influences Self-Esteem", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 101-105.
Sarah G. Moore, University of Alberta, Canada
NA - Advances in Consumer Research Volume 42 | 2014
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA
The Impact of Price and Size Comparisons on Consumer Perception and Choice
Jun Yao, Macquarie University, Australia
Harmen Oppewal, Monash University, Australia
Yongfu He, Monash University, Australia
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA