Experiential Gifts Foster Stronger Relationships Than Material Gifts
This research investigates what type of gifts best connects people — material gifts or experiential gifts. Experiments examining gift exchanges in real-life relationships reveal that recipients of experiential gifts consequently feel closer to their gift giver than do recipients of material gifts, regardless of whether the gift is consumed together.
Cindy Chan and Cassie Mogilner (2014) ,"Experiential Gifts Foster Stronger Relationships Than Material Gifts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 101-105.
Cindy Chan, University of Toronto, Canada
Cassie Mogilner, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 42 | 2014
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