Two Facets of Narcissism and Compulsive Buying

Although overt narcissism in compulsive buyers has been recognized in previous research, the role of covert narcissism has not been explored. We simultaneously investigated the association between covert narcissism vis-à-vis overt narcissism and compulsive buying. Furthermore, we explore mediational processes of the overt versus covert narcissism and compulsive buying.


Sunghwan Yi and Roisin O'Connor (2014) ,"Two Facets of Narcissism and Compulsive Buying", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 819-819.


Sunghwan Yi, Univesty of Guelph, Canada
Roisin O'Connor, Concordia University, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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