Two Facets of Narcissism and Compulsive Buying
Although overt narcissism in compulsive buyers has been recognized in previous research, the role of covert narcissism has not been explored. We simultaneously investigated the association between covert narcissism vis-à-vis overt narcissism and compulsive buying. Furthermore, we explore mediational processes of the overt versus covert narcissism and compulsive buying.
Sunghwan Yi and Roisin O'Connor (2014) ,"Two Facets of Narcissism and Compulsive Buying", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 819-819.
Sunghwan Yi, Univesty of Guelph, Canada
Roisin O'Connor, Concordia University, Canada
NA - Advances in Consumer Research Volume 42 | 2014
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Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK
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Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
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