Object’S Attributes & Choice Decisions: a Developmental Investigation
This study examines how children make tradeoffs among attribute-rich objects and finds that the product attributes children value systematically varies by age and gender with children, ages 5 to 7, and females preferring perceptually salient attributes while children, ages 8 to 12, adults, and males preferring cognitively involving attributes.
Citation:
Marie Yeh, Robert Jewell, and Cesar Zamudio (2014) ,"Object’S Attributes & Choice Decisions: a Developmental Investigation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 819-819.
Authors
Marie Yeh, Loyola University Maryland
Robert Jewell, Kent State University, USA
Cesar Zamudio, Kent State University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
Featured
G1. Enchantment through Retro Product Consumption in a Digital World
Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK
Featured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada