Putting Environmental Awareness Into Consumer Attitudes and Behavior

We investigated the role of identity, specifically global-local identity in different types of energy saving behavior (curtailment or investment). We also examined the mediating roles of subjective and personal norms on the relations between global (local identity) and energy saving types.



Citation:

Umut Kubat and Zeynep Gurhan Canli (2014) ,"Putting Environmental Awareness Into Consumer Attitudes and Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 792-792.

Authors

Umut Kubat, Koç Universiy
Zeynep Gurhan Canli, Koç University



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products

Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada

Read More

Featured

P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology

Heejung Park, University of Wyoming, USA

Read More

Featured

A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes

Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.