Putting Environmental Awareness Into Consumer Attitudes and Behavior

We investigated the role of identity, specifically global-local identity in different types of energy saving behavior (curtailment or investment). We also examined the mediating roles of subjective and personal norms on the relations between global (local identity) and energy saving types.


Umut Kubat and Zeynep Gurhan Canli (2014) ,"Putting Environmental Awareness Into Consumer Attitudes and Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 792-792.


Umut Kubat, Koç Universiy
Zeynep Gurhan Canli, Koç University


NA - Advances in Consumer Research Volume 42 | 2014

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