Reminders of God Can Increase Risk-Taking

Religiosity and participation in religious activities have typically been linked with decreased risky behavior. In the current research, we find that reminders of the concept of God can increase risk-taking. Our research provides insight into the divergent effects that distinct components of religion can exert on behavior.


Daniella Kupor, Kristin Laurin, and Jonathan Levav (2014) ,"Reminders of God Can Increase Risk-Taking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 338-338.


Daniella Kupor, Stanford University, USA
Kristin Laurin, Stanford University, USA
Jonathan Levav, Stanford University, USA


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

Read More


The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

Read More


Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction

Joshua Lewis, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.