Reminders of God Can Increase Risk-Taking

Religiosity and participation in religious activities have typically been linked with decreased risky behavior. In the current research, we find that reminders of the concept of God can increase risk-taking. Our research provides insight into the divergent effects that distinct components of religion can exert on behavior.


Daniella Kupor, Kristin Laurin, and Jonathan Levav (2014) ,"Reminders of God Can Increase Risk-Taking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 338-338.


Daniella Kupor, Stanford University, USA
Kristin Laurin, Stanford University, USA
Jonathan Levav, Stanford University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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