Going to Extremes: Dialectical Thinking in the Context of Contradictory Information
Although dialectical thinking has been associated with modesty in consumer responses, we demonstrate that high (vs. low) dialectical thinking is associated with more extreme attitudes when these attitudes follow from processing contradictory information. This is because high dialectical thinkers process contradictory information fluently and have confidence in their own judgments.
Citation:
Yoshiko DeMotta, Mike Chen-ho Chao, and Thomas Kramer (2014) ,"Going to Extremes: Dialectical Thinking in the Context of Contradictory Information", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 454-454.
Authors
Yoshiko DeMotta, Fairleigh Dickinson University, USA
Mike Chen-ho Chao, William Paterson University, USA
Thomas Kramer, University of South Carolina, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA
Featured
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada
Featured
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island