Attendees’ Intention to Revisit Tourism Trade Shows: the Effect of Environmental Stimuli, Visitors’ Emotions, and Product Knowledge
This paper examines the factors that influence 296 trade visitors' emotion and revisit intention through a modified Mehrabian-Russell model. It also tests product knowledge’s moderating effect. Findings reveal service quality, interaction with other visitors, information rate, and atmospherics affect visitors’ emotions and then revisit intentions. Moreover, product knowledge moderates environmental stimuli’s influences on visitors.
Norman Peng, Annie Chen, Jehn-yih Wong, and Tzu-hui Li (2014) ,"Attendees’ Intention to Revisit Tourism Trade Shows: the Effect of Environmental Stimuli, Visitors’ Emotions, and Product Knowledge ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 805-805.
Norman Peng, University of Westminster
Annie Chen, University of Westminster
Jehn-yih Wong, Ming Chuan University
Tzu-hui Li, Ming Chuan University
NA - Advances in Consumer Research Volume 42 | 2014
Stigma at Every Turn: Exploring Bi+ Consumer Experiences
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island