Can Being Healthy Be Sexy? - an Exploration of 'Health Edutainment' and Its Impact on Attitudes and Behaviors
As rates of obesity, hypertenstion and heart disease continue to rise, how do you make preventive health issues sexy so people will take notice and act? We gathered data from 155 millennials to examine the effects of “health edu-tainment” on intentions to get more health information.
Tyrha M Lindsey and Christine Ringler (2014) ,"Can Being Healthy Be Sexy? - an Exploration of 'Health Edutainment' and Its Impact on Attitudes and Behaviors ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 797-797.
Tyrha M Lindsey, Rutgers University, USA
Christine Ringler, Rutgers University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA