Politics and Status: How Political Ideology Shapes Status Concerns and Preferences
We test the effect of political ideology on status consumption. We find that conservatism incudes status-seeking through conspicuous consumption, while liberalism induces status-seeking through sustainable consumption. This happens because conservatives wish to signal esteem for authority and power, while liberals wish to signal concern for fairness and harm prevention.
Nailya Ordabayeva and Daniel Fernandes (2014) ,"Politics and Status: How Political Ideology Shapes Status Concerns and Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 17-21.
Nailya Ordabayeva , Boston College, Boston, USA
Daniel Fernandes , Católica-Lisbon School of Business and Economics
NA - Advances in Consumer Research Volume 42 | 2014
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