Politics and Status: How Political Ideology Shapes Status Concerns and Preferences

We test the effect of political ideology on status consumption. We find that conservatism incudes status-seeking through conspicuous consumption, while liberalism induces status-seeking through sustainable consumption. This happens because conservatives wish to signal esteem for authority and power, while liberals wish to signal concern for fairness and harm prevention.



Citation:

Nailya Ordabayeva and Daniel Fernandes (2014) ,"Politics and Status: How Political Ideology Shapes Status Concerns and Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 17-21.

Authors

Nailya Ordabayeva , Boston College, Boston, USA
Daniel Fernandes , Católica-Lisbon School of Business and Economics



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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