Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

We investigate the conspicuous spending of time. In contrast to prior research, we demonstrate that exhibiting a busy work schedule can be interpreted as a signal of status by others. Positive inferences are mediated by perceived scarcity of the busy individual and moderated by differences in opportunity cost of time.



Citation:

Silvia Bellezza, Anat Keinan, and Neeru Paharia (2014) ,"Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 17-21.

Authors

Silvia Bellezza, Harvard Business School, USA
Anat Keinan, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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