The Effect of the Sequential Order of Food Presentation on Calorie Estimations

This research examines how the order of sequentially presented foods influences calorie estimations. Two experiments show that the healthiness of the first item biases calorie estimations for the overall meal leading consumers to under (over) estimate the calorie content of their meal when the first item presented is healthy (indulgent).



Citation:

David Flores Villalba and Raquel Castaño (2014) ,"The Effect of the Sequential Order of Food Presentation on Calorie Estimations", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 60-61.

Authors

David Flores Villalba, Tecnológico de Monterrey, Mexico
Raquel Castaño, Tecnológico de Monterrey, Mexico



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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