The Mediating Effect of Customer Satisfaction Between Shopping Centre Attractiveness and Mall Loyalty
This study was conducted at five shopping centres, and 1271 questionnaires were collected during customers’ shopping trip. Structural equations models results showed that shopping centre attractiveness has a positive impact on mall loyalty and, consumer satisfaction has a mediating effect between shopping centre attractiveness and mall loyalty.
Ma Margarita Orozco-Gómez, Eva María González-Hernández, and Josep Rialp-Criado (2014) ,"The Mediating Effect of Customer Satisfaction Between Shopping Centre Attractiveness and Mall Loyalty", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.
Ma Margarita Orozco-Gómez, Tecnológico de Monterrey, Mexico
Eva María González-Hernández, Tecnológico de Monterrey, Mexico
Josep Rialp-Criado, Universidad Autónoma de Barcelona, Spain
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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Eric J Johnson, Columbia University, USA
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DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
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