The Mediating Effect of Customer Satisfaction Between Shopping Centre Attractiveness and Mall Loyalty
This study was conducted at five shopping centres, and 1271 questionnaires were collected during customers’ shopping trip. Structural equations models results showed that shopping centre attractiveness has a positive impact on mall loyalty and, consumer satisfaction has a mediating effect between shopping centre attractiveness and mall loyalty.
Citation:
Ma Margarita Orozco-Gómez, Eva María González-Hernández, and Josep Rialp-Criado (2014) ,"The Mediating Effect of Customer Satisfaction Between Shopping Centre Attractiveness and Mall Loyalty", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.
Authors
Ma Margarita Orozco-Gómez, Tecnológico de Monterrey, Mexico
Eva María González-Hernández, Tecnológico de Monterrey, Mexico
Josep Rialp-Criado, Universidad Autónoma de Barcelona, Spain
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Featured
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA
Featured
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada