Understanding Emerging Markets Through Consumer Acculturation

The immigrant groups are emerging markets, they are beginning to impact the economic, social and political scene. This paper presents a review of three models of consumer acculturation to penetrate these emerging market.


Dulce Saldaña, Carolina Rodriguez, Alberto Ares, and Carlos Ballesteros (2014) ,"Understanding Emerging Markets Through Consumer Acculturation", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 28-31.


Dulce Saldaña, Tecnologico de Monterrey, Mexico
Carolina Rodriguez, Tecnologico de Monterrey, Mexico
Alberto Ares, Universidad Pontificia Comillas, Spain
Carlos Ballesteros, Universidad Pontificia Comillas, Spain


LA - Latin American Advances in Consumer Research Volume 3 | 2014

Share Proceeding

Featured papers

See More


F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation

Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná

Read More


Major or Minor: When Foreign Language Increases Versus Decreases Cheating

Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More


O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry

Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.