Perceived Security Risk on Consumer Purchase Behavior

Since most consumer behavior studies are conducted in developed nations, little attention has been paid to the effects of perceived security risks on behavior. The current study explores via a qualitative analysis and an exploratory experiment, the effects of security risks on consumer purchasing behavior, including pre and post purchase.


Enrique Becerra, Maria Cecilia Henriquez, and Maria Clara Guzman (2014) ,"Perceived Security Risk on Consumer Purchase Behavior", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.


Enrique Becerra, Texas State University, USA
Maria Cecilia Henriquez, Pontificia Universidad Javeriana, Colombia
Maria Clara Guzman, Pontificia Universidad Javeriana, Colombia


LA - Latin American Advances in Consumer Research Volume 3 | 2014

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