Perceived Security Risk on Consumer Purchase Behavior
Since most consumer behavior studies are conducted in developed nations, little attention has been paid to the effects of perceived security risks on behavior. The current study explores via a qualitative analysis and an exploratory experiment, the effects of security risks on consumer purchasing behavior, including pre and post purchase.
Citation:
Enrique Becerra, Maria Cecilia Henriquez, and Maria Clara Guzman (2014) ,"Perceived Security Risk on Consumer Purchase Behavior", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.
Authors
Enrique Becerra, Texas State University, USA
Maria Cecilia Henriquez, Pontificia Universidad Javeriana, Colombia
Maria Clara Guzman, Pontificia Universidad Javeriana, Colombia
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Mere and Near Completion
Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA
Featured
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Featured
A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps
Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)