Investigating the Consumer Context of Muslims in America

Religion and consumption are recognized as opposing forces in contemporary life (Belk 2012). Muslim religious beliefs practiced within the American consumer context offer a strategic opportunity to study this phenomenon. Accordingly, this preliminary research entails an ethnographic approach where the American Muslim consumers' practices are investigated and documented.


Khaled Khasawneh and Sharon Schembri (2014) ,"Investigating the Consumer Context of Muslims in America ", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 17-21.


Khaled Khasawneh, UTPA, TX, USA
Sharon Schembri, UTPA, TX, USA


LA - Latin American Advances in Consumer Research Volume 3 | 2014

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