Investigating the Consumer Context of Muslims in America
Religion and consumption are recognized as opposing forces in contemporary life (Belk 2012). Muslim religious beliefs practiced within the American consumer context offer a strategic opportunity to study this phenomenon. Accordingly, this preliminary research entails an ethnographic approach where the American Muslim consumers' practices are investigated and documented.
Citation:
Khaled Khasawneh and Sharon Schembri (2014) ,"Investigating the Consumer Context of Muslims in America ", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 17-21.
Authors
Khaled Khasawneh, UTPA, TX, USA
Sharon Schembri, UTPA, TX, USA
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
Featured
N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln
Featured
The Effect of Identity Conflict on Price Sensitivity
Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA