Opinions and Preferences Toward Green Marketing Communications: Mexico’S Case

Green marketing communications has presented lack of credibility in much of consumers. However, many multinational and national companies in Mexico have persevered in communicating a pro-environmental image to get consumers' preference. This article provides information about opinions and preferences toward green marketing communications in an emergent country.

Citation:

Sara Isabel García López Legorreta (2014) ,"Opinions and Preferences Toward Green Marketing Communications: Mexico’S Case", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 78-78.