What Type of Information Is Most Commonly Posted on Social Networks? Developing and Validating a Scale to Measure Content Generated on Facebook.

The purpose of this study was to design and examine the construct validity of a scale to measure the different types of content generated by Facebook users through qualitative and netnography techniques. Also, examined variable sociodemographic differences in the type of content generated. Results showed significant gender-based differences affecting content



Citation:

Maria de la Paz Toldos-Romero and Nancy Maribel López-Bojórquez (2014) ,"What Type of Information Is Most Commonly Posted on Social Networks? Developing and Validating a Scale to Measure Content Generated on Facebook.", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.

Authors

Maria de la Paz Toldos-Romero, Tecnológico de Monterrey, Campus Guadalajara, México
Nancy Maribel López-Bojórquez, Tecnológico de Monterrey, Campus Guadalajara, México



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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