Understanding Consumers By Integrating New Tools in Marketing Research

There is an increasing presence of studies that integrate psychophysiology, neuroscience and marketing in top-tier marketing journals. The same is not true for Latin American. Therefore, we reviewed each neurophysiological method; interviewed researchers to discuss reasons why LA has not yet benefitted from it, including insights to overcome these challenges.



Citation:

Giuliana Isabella, José Afonso Mazzon, and Angelika Dimoka (2014) ,"Understanding Consumers By Integrating New Tools in Marketing Research", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 64-64.

Authors

Giuliana Isabella, University of São Paulo, Brazil
José Afonso Mazzon, University of São Paulo, Brazil
Angelika Dimoka, Temple University, USA



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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