Service Recovery Influence on Satisfaction and Repurchase Intentions: Examining the Justice Theory Role in the Online Context

This study examines if the existence of a fair online service recovery options can influence customers perceived risk and satisfaction levels within such context. The study's addresses several questions that can help marketers to better understand customers fairness perceptions and their purchase intentions after service recovery process.



Citation:

Khaled I Khasawneh (2014) ,"Service Recovery Influence on Satisfaction and Repurchase Intentions: Examining the Justice Theory Role in the Online Context", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 78-78.

Authors

Khaled I Khasawneh, UTPA,TX, USA



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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