Self-Construal, Construal Level and Collaborative Consumption in Developed and Emerging Markets

A pilot study demonstrates that consumers are more socially motivated to participate in collaborative consumption when an independent (interdependent) self-construal is combined with a concrete (abstract) construal level mindset. It is proposed for these effects to be tested on American (more independent) and Latin American (more interdependent) consumers.



Citation:

Alexander Davidson and Michel Laroche (2014) ,"Self-Construal, Construal Level and Collaborative Consumption in Developed and Emerging Markets ", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.

Authors

Alexander Davidson, Concordia University, Montreal, Canada
Michel Laroche, Concordia University, Montreal, Canada



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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