The Effect of Spirituality on Pro-Social Behavior: Moderating Effect of Approach-Avoidance Motivation

In line with spiritual marketing, we demonstrated the effects of spirituality on pro-social behavior (studies 1a and 1b) using various measures and manipulation methods of spirituality. In addition, we verified the moderating effect of approach-avoidance motivation on the relationship between spirituality and pro-social behavior (study 2).



Citation:

Eun Young Chun and Nara Youn (2014) ,"The Effect of Spirituality on Pro-Social Behavior: Moderating Effect of Approach-Avoidance Motivation", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.

Authors

Eun Young Chun, Hongik University, Korea
Nara Youn, Hongik University, Korea



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



Share Proceeding

Featured papers

See More

Featured

Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information

Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA

Read More

Featured

Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism

Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada

Read More

Featured

The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure

Kamila Sobol, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.