The Effect of Spirituality on Pro-Social Behavior: Moderating Effect of Approach-Avoidance Motivation
In line with spiritual marketing, we demonstrated the effects of spirituality on pro-social behavior (studies 1a and 1b) using various measures and manipulation methods of spirituality. In addition, we verified the moderating effect of approach-avoidance motivation on the relationship between spirituality and pro-social behavior (study 2).
Eun Young Chun and Nara Youn (2014) ,"The Effect of Spirituality on Pro-Social Behavior: Moderating Effect of Approach-Avoidance Motivation", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.
Eun Young Chun, Hongik University, Korea
Nara Youn, Hongik University, Korea
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism
Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada