I Don’T Believe It: the Role of Brand Credibility in Mediating the Effect of Endorsed Health Symbols on Food Evaluation and Choice

Public policy makers have asked restaurant owners to provide nutrition information to assess consumers’ choices; but, do consumers understand the formats? Will an endorsed label be more effective? The objective of this paper is to propose an exploratory study to assess consumers’ perception of endorsed labels used as health clues.

Citation:

Alicia de la Pena, David Flores, and Salvador Trevino-Martinez (2014) ,"I Don’T Believe It: the Role of Brand Credibility in Mediating the Effect of Endorsed Health Symbols on Food Evaluation and Choice ", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.