The Impact of Self-Construal on Materialism Among Brazilian Teenagers

Researchers have examined aspects of materialism among consumers, considering it among the most important variables in consumer studies. Self- construal (both independent and interdependent) can be argued to impact the degree of materialism exhibited by consumers. We empirically examine this using a sample from a survey of Brazilian teenagers.


Luciana de Araujo Gil, Lester W. Johnson, and Gonzalo Doña (2014) ,"The Impact of Self-Construal on Materialism Among Brazilian Teenagers", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.


Luciana de Araujo Gil, Universidad Mayor, Santiago - Chile
Lester W. Johnson, Swinburne University of Technology, Australia and Charles Sturt University, Australia
Gonzalo Doña, Universidad Mayor, Santiago- Chile


LA - Latin American Advances in Consumer Research Volume 3 | 2014

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