Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?
Although the ‘sharing economy’ is growing at an enormous pace, research regarding the individual needs that drive this trend is still scarce. Therefore, our study aims at a comprehensive identification of the different needs pursued with sharing. We identify sixteen needs and, moreover, demonstrate differences between different sharing platforms.
Verena Schoenmueller, Kristine Fritz, and Manfred Bruhn (2014) ,"Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 73-74.
Verena Schoenmueller, University of Basel, Switzerland
Kristine Fritz, University of Basel, Switzerland
Manfred Bruhn, University of Basel, Switzerland
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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