Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?
Although the ‘sharing economy’ is growing at an enormous pace, research regarding the individual needs that drive this trend is still scarce. Therefore, our study aims at a comprehensive identification of the different needs pursued with sharing. We identify sixteen needs and, moreover, demonstrate differences between different sharing platforms.
Citation:
Verena Schoenmueller, Kristine Fritz, and Manfred Bruhn (2014) ,"Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 73-74.
Authors
Verena Schoenmueller, University of Basel, Switzerland
Kristine Fritz, University of Basel, Switzerland
Manfred Bruhn, University of Basel, Switzerland
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
Featured
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
Featured
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore