Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty

We examine consumers’ retailer choice under price uncertainty. Simulating everyday choice participants made many retailer choices where they chose a retailer and only then learned prices. Results of six studies demonstrated a choice advantage for a retailer that offered frequent small discounts over a retailer that offered infrequent large discounts.



Citation:

Shai Danziger, Liat Hadar, and Vicki Morwitz (2014) ,"Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 54-55.

Authors

Shai Danziger, Recanati Business School, Tel-Aviv University, Israel
Liat Hadar, Arison School of Business, The Interdisciplinary Center (IDC) Herzliya, Israel
Vicki Morwitz, Stern School of Business, New York University, USA



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



Share Proceeding

Featured papers

See More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

L11. Consumer Search Mode Produces Unintended Marketing Consequences

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Featured

Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.