Engagement and Serious Leisure: the Case of an Online Consumption Community

We examine the unfolding of the leisure careers of four online consumption community managers. Our findings detail the distinctive qualities of consumer engagement in online communities as serious leisure, highlight consumer roles in online communities other than those previously identified, and extend current knowledge on value creation in brand communities.



Citation:

Stefânia Almeida, João Fleck, and Daiane Scaraboto (2014) ,"Engagement and Serious Leisure: the Case of an Online Consumption Community", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 47-48.

Authors

Stefânia Almeida, PUCRS, Brazil
João Fleck, PUCRS, Brazil
Daiane Scaraboto, Pontificia Universidad Católica de Chile, Chile



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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