Engagement and Serious Leisure: the Case of an Online Consumption Community
We examine the unfolding of the leisure careers of four online consumption community managers. Our findings detail the distinctive qualities of consumer engagement in online communities as serious leisure, highlight consumer roles in online communities other than those previously identified, and extend current knowledge on value creation in brand communities.
Citation:
Stefânia Almeida, João Fleck, and Daiane Scaraboto (2014) ,"Engagement and Serious Leisure: the Case of an Online Consumption Community", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 47-48.
Authors
Stefânia Almeida, PUCRS, Brazil
João Fleck, PUCRS, Brazil
Daiane Scaraboto, Pontificia Universidad Católica de Chile, Chile
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada
Featured
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
Featured
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin