Superordinate Vs. Subordinate Hierarchical Choice in Self-Bundling

A series of experiments showed that temporal distance increased superordinate/broader selection of multiple products in self-bundling. The effect of temporal distance on hierarchical selection criteria for subsequent choice was attenuated in the sequential choice condition when the core product choice was risky.



Citation:

Jihye Park (2014) ,"Superordinate Vs. Subordinate Hierarchical Choice in Self-Bundling", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.

Authors

Jihye Park, Hankuk University of Foreign Studies, South Korea



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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